Monday, October 26, 2009

Monday, October 12, 2009

midterm workshop

Life Inc. Dispatch 09: Rushkoff on The Colbert Report

1. layer styles in photoshop..
2. work on photoshop ads / blog entries

Wednesday, October 7, 2009

Videos of the Future: Midterm Assignment - (Part one)




This assignment is going to combine several topics covered recently in class.


First watch some of these future of videos from Popular Science:

http://science.discovery.com/videos/pop-sci-videos/
MIDTERM ASSIGNMENT:
DUE WED. OCT 14th PAPER/BLOG ENTRY on the Persuaders/Merchants of Cool/Future of

2-3 pages on the techniques and tactics THAT COULD BE used to by marketers to manufacture desire, appeal to our emotions, and create a branded "culture" and sell to us one of these possible futuristic products or services.

Choose one of the Possible goods or services from "future of" and show how two or more of the possible techniques could be used to market these goods or services to us.

  • neuromarketing ( psychological )
  • emotional branding
  • branding/creating a culture around a brand
  • narrowcasting
  • rhetorical marketing
  • under the radar marketing
  • cool hunting
  • cultural character
  • across-media marketing
  • product placement across media
Show how these (and other similar) tactics of persuasion are being used to communicate with consumers today

Think about what types of new communication techniques the future may hold for these marketers.

YOUR BLOG ENTRY ASSIGNMENT DUE NEXT WED. WILL BE FOLLOWED BY AN ADVERTISEMENT CREATED IN PHOTOSHOP FOR YOU FUTURISTIC GOOD OR SERVICE